Nov 29, 2022
Today's guest, Nikita Michelsen, founder and CEO of Pearlita, is set to positively disrupt the trash cans of the ocean- OYSTERS!
Hear how Nikita set out, less than 1 year ago, to launch a cell-based oyster company to solve the problem of the pending collapse of the world's oyster reef's. As much as 85% of the world's oyster reef's have disappeard in the last 200 years!
As a young founder, Nikita tells us how her upbringing in Sweden & Danish roots prompted her to create a product that honored the culture of her childhood while simultaneously protecting this key part of our oceans. She also tells us how they quickly pivoted to create a "plant based" oyster line as a short-term product win as well as to learn more about what customers are looking for. They have had rave reviews in blind taste tests and also created a "biodegradable" oyster shell to go with their vegan oysters!
Did you know?
In just about an hour, you will be inspired and informed on how important it is to keep our ocean temperatures down and to champion innovators such as Nikita and Pearlita!
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