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Shot Caller: A Podcast by Shannon Sagawe

Oct 29, 2021

WELCOME TO OUR 50th EPISODE!!!!  Thank you for all of your support.  As October is both Breast Cancer Awareness and Menopause Awareness month; we are ending the month with a very cool story from another revolutionary entrepreneur!

Rochelle Weitzner is a seasoned C-Suite executive and beauty industry veteran. She is the founder and CEO of Pause WellAging, a barrier-busting skincare brand that has provided effective solutions for women experiencing this life stage, as well as made women more comfortable sharing their menopause stories.  She was the CEO of Erno Laszlo, CFO of Laura Mercier & Revive Skincare and spent the 19 years before that with International Paper in various SVP finance roles for $1+ billion businesses within IP.

"Sparked by a hot flash, created by science.  Finally skincare made for all 3 stages of menopause."

Rochelle walks us through her decision to go from a hot flash to entrepreneur, deciding to start a skincare company that helps mature, hormone changing skin! 

On this journey she has also had to become an advocate for policy changes on the topic of menopause; so women are truly able to be informed. 

She regales us with some truly unbelievable stories about working with the lawyers at QVC to allow the word "menopause' to be used on TV and how she is still working with Google to allow them to "re-market" their products because it has the word menopause on it!

Rochelle is such a thoughtful and dedicated entrepreneur.  She is a wonderful inspiration to anyone out there over 50, about how to create a business from a pain point.  Menopausal skincare was one of the rare "white spaces" within the entire skincare industry!

As an advocate for financial and investment literacy, there is tremendous investment upside in the entire "menopause economy" and the Femtech industry!  

Rochelle tells us why the Pause Skincare line is so awesome and about some of their recent awards and accolades.  Their products are proving so popular, young people and men are also buying them up quickly!

The lucky Shot Caller listeners will get a 15% discount on all of their products through the end of the year!  Use code: shotcaller15 and get yourself some fresh, plump, happy skin! 

Some statistics to really open your eyes to the problem and opporutnity:

  • According to Forbes, By 2025, there will be over 1 billion women experiencing menopause in the world, which will be 12% of the entire world population of 8 billion. Vasomotor Symptoms (VMS), including hot flashes and night sweats, are experienced by approximately 75% of them.
  • Forbes also estimates the economic impact to be about $600 billion!
  • According to findings from a survey conducted by the American Association of Retired Persons in 2017-18, only 1 in 5 women in the US received a referral to a menopause specialist. Of the 60% of women who seek medical attention, an appalling 75% of them are left untreated.
  • “Women are derailed financially by consistently and universally being paid less than men.  They are minimized legally, even considered a form of property in many ways and in many parts of the world.  They are hindered intellectually, as women make up two-thirds of the 774 million illiterate adults on the planet, figures that have not budged in twenty years.  As surely as women’s social, financial and physical security remain inequitable, women’s health is in deep jeopardy.  Dr. Lisa Mosconi, The XX Brain


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